product

designer

I help growing tech businesses ship intuitive digital products that make complex journeys simple

I help growing businesses ship intuitive digital products that simplify journeys and build trust

simplify end-to-end user journeys

Reach out

See work

Medication savings app

@

RxLink

enterprise web app

b2b2c

.9

Mobile resort experience

@

MGM Resorts

enterprise mobile app

b2c

Employee tools

@

MGM Resorts

enterprise web app

internal tool

.75
https://dhpull.b-cdn.net/digital-marketing/screen-digital-marketing.mp4
transparent

B2B health tech marketing

@

CipherHealth

corporate website

Branding

front-end development

Interior design showcase

@

SmartDesign NYC

corporate website

branding

Front-end development

Care management apps

@

CipherHealth

Enterprise mobile & web apps

B2B

SaaS

Creative learning hub

@

Descomplica

web app

B2c

SaaS

Branding

“Daniel has a unique talent for understanding the needs of the user and translating that into designs that are both functional and visually appealing."

Design Director at Superformula

expertise

Enterprise Software

B2B, B2B2C, and internal tools that support employee decision-making and streamline complex team workflows.

Customer Apps

Web and mobile apps that build audience trust by helping people get things done faster and with fewer obstacles, through easy to use interfaces.

Web & Marketing

High-performance marketing websites and collateral that generate leads by combining UX, branding, storytelling, and front-end implementation.

“His leadership in the projects and management of conversations with the different stakeholders make him an exceptional design lead.”

design director at Superformula

I incorporate business goals and user needs as cornerstones of the design process, to create with a purpose and drive measurable impact.

I own the full product journey from concept to delivery, whether directly building the front-end or collaborating with developers.

I believe in an open design process that promotes dialogue across teams and keeps everyone aligned on shared goals.

I design and iterate fast, to reduce uncertainty and validate core product assumptions early on.

my approach

Intentional

I own the complete user journey from ideation, design vision and strategy, to final production and development (through QA and/ or front-end development).

End-to-end

I thrive in agile environments, iterating quickly through prototyping, adapting to technical constraints, and refining designs to align with evolving product needs.

inclusive

Each request goes through a structured design process, from concept to high-fidelity, with updates every 48 hours and regular feedback opportunities.

agile

Once we arrive at the final designs, I'll guide you through launch and provide you with all the tools you need for ongoing support.

“Daniel is great at managing complex projects with lots of moving parts, and communicates it with a systematic approach to  help the team understand them.”

Creative Director at CipherHealth

“His leadership in the projects and management of conversations with the different stakeholders make him an exceptional design lead.”

Design Director at MGM Resorts

What sets you apart as a designer?

I’ve led design across both early-stage startups and enterprise teams, and developed a flexible approach that adapts to different scopes, team dynamics, and speeds. I focus on shaping the process around each team’s unique strengths and product goals.

How will your process align with my team’s workflow?

It depends on each team’s needs. If the priority is to pitch ideas to investors or up the corporate ladder, I’ll spend more time facilitating shared learning and cross-team collaboration. For leaner teams, I focus on fast MVPs and iterative improvements.

How do you tackle a complex issue?

While my process varies based on each unique circumstance and is rarely linear, it generally includes:

  • Breaking down business goals

  • Defining user behavior hypotheses for each goal

  • Researching and developing solutions that test those hypotheses

  • Rapid prototyping, testing, and iterating

  • Documentation, dev support and/ or front-end implementation

Hi, i'm daniel 👋

From 🇧🇷

Since 2014 🇺🇸

Email LinkedIn

With 14+ years leading design in high-complexity, high social impact sectors like healthcare and hospitality, I've developed a process that's constantly delivering value, includes everyone in the room, and embraces project constraints from start. My goal is to ship products that improve lives and create tangible business results.

Whats your approach to leadership?


I treat design as a collaborative tool, not a guarded artifact. I’ll host open office hours, run team Figma sessions, and use the design process to define shared goals and bring different stakeholders together around agreed upon solutions.

What’s your communication style?

I default to over-communicating. I typically deliver work on a steady 48–72 hour cadence, so teams can count on regular touchpoints and opportunities to share feedback.

What are your preferred work tools?

  • Design, prototyping: Figma, Illustrator for specific vector work

  • AI: GPT for brainstorming, researching, strategizing, Midjourney for image generation, Lovable for vibe coding

  • Motion: After Effects, Rive, Lottie

  • Chat: Slack, Teams, Discord

  • Project tracking: Notion, Jira

  • Front-end dev: HTML, CSS, JS

  • Low-code development: Webflow, Framer. Experienced with Wordpress, Salesforce Pardot

  • Usability testing: Useberry, UserZoom

What are you up to currently?


Running Drive Home, my solo fractional digital design service, servicing clients in the healthcare space.

Hi, i'm daniel 👋

From 🇧🇷

Since 2014 🇺🇸

Email LinkedIn

With 14+ years leading design in high-complexity, high social impact sectors like healthcare and hospitality, I am driven by shipping products that improve lives and create tangible business results.

I believe in design that's constantly delivering value, includes everyone in the room, and embraces constraints to arrive at the best possible outcomes with the available resources.

Pong Game

How can I help your team?

Reach out

Daniel Palatnik 2025 |

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